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Latina Entrepreneurs Are Taking the World by Storm
I have to admit that for the majority of my working life, I have not given much thought to entrepreneurs given that I’ve always worked for good size companies that had everything in place and made it easy for me to just come in and do the work I needed to do. While I always appreciated what the founder (mostly women) had created, I didn’t give much thought into all the dreams, the effort, the long hours, and hard work that went into creating something out of nothing. But being surrounded by successful Latina entrepreneurs that I am honored to call my friends, has given me a new perspective on…
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I’m a Quitter
I grew up most of my life hearing “don’t be a quitter” but quitting is not always negative and at times in life, quitting is necessary in order to evolve and change. “Quitting is leading too.” – Nelson Mandela Today, in my mid 40’s, I quit life as I routinely know it… for a new life to pursue my dreams. Today I quit the comfort of a steady paycheck… for the opportunity to earn every penny doing what I was meant to do. Today I quit relying on others for my career development… to shape the career I have always wanted. Today I quit thinking that life as an “entrepreneur”…
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What My Boys Are Teaching Me About the Media Landscape
As of lately I have become fascinated with Generation Z and learning everything I can about them. Having two members of that generation in my home has afforded me a wealth of knowledge that marketers pay a lot of money for. My latest obsession has to do with their media consumption preferences and behaviors. With my kids on summer break, this allows more time to observe their behavior in this arena because once school starts, they get very little, if any, time with media and electronics during the week. I can honestly say that if I removed our 50-inch flat screen TV from our home, they probably would not…
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Keeping Biculturalism Alive in my Home
My life has always been about two languages, two cultures, and taking the best of each. I’m also an advertising strategic planner on accounts that serve the U.S. Hispanic community so understanding the dynamics of language and biculturalism is imperative in order to ensure brands speak to our consumers in a relevant and meaningful way. Having conducted many consumer research studies with Latina moms, one thing that impresses me is their desire to pass on their heritage and language to their kids, regardless of what their personal language preference is. They all aspire to raise bilingual and bicultural children. Oftentimes, I hear versions of stories that remind me of…
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Moms Make Really Good Strategic Planners
When I opened my eyes this morning, the first thought that entered my mind was that it’s Mother’s Day. A day about me, a day for me, and a day to relax and let everyone else take over. My older son gave me handmade paper flowers in a beautiful vase, and my little one gave me a small picture of a flower he drew…”thanks for everything that you do for us” was the sentiment. I feel lucky to have them and am grateful for the beautiful family my husband and I created. Motherhood is a job I take seriously and one that requires a lot of love, hugs, dedication,…
